X90L BRAVIA XR | Full Array LED | 4K HDR TV | Smart TV (Google TV)
Intelligent and powerful TV processing
The Cognitive Processor XR™ replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
Full Array LED contrast and color
With precisely controlled backlighting, see enhanced contrast and billions of accurate colors, controlled by XR Contrast Booster and XR Triluminos Pro™ technologies.
Premium smart TV
With Google TV™ get access to all your favorite streaming apps in one place. And with Google Assistant™, simply use your voice to search and ask Google questions.
Movies on us with BRAVIA CORE™
Enjoy streaming high-quality 4K UHD movies included with the BRAVIA CORE™ app, exclusively on select Sony TVs.
All your game settings in one place
With Game Menu, quickly manage your game’s picture settings, as well as exclusive assist features in a single convenient interface.
HDMI 2.1 gaming
Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
Perfect for PlayStation® 5
Take your gaming to the next level with exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision®, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
Picture and sound precisely aligned
With Acoustic Multi-Audio™ and Dolby Atmos® support, sound positioning tweeters alongside the TV speakers elevates the sound so what you hear matches the picture you see.
Pairs perfectly with Sony soundbars
Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.
More clarity, less noise
Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling technology.
Intelligent motion handling
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.