X90J 50" BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Introducing the world’s first TVs with cognitive intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Billions of accurate colors and precise textures
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOS™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.
Real life depth with deep blacks and intense brightness
Experience real-life depth and detail with the deep blacks and intense brightness of Full Array LED and XR Contrast Booster 5, powered by the Cognitive Processor XR™. By controlling brightness in sections of the screen independently, Full Array LED balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 5 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels – no more details overwhelmed by shadow or lost in blown-out highlights.
The entertainment you love. With help from Google
See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Press the Google Assistant button on your remote and just say “find action movies” or “show me sci-fi adventure TV shows” to search across your favorite apps.
Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™
With BRAVIA CORE™, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.
Engineered for next-gen gaming
Take your gaming to the next level with BRAVIA XR HDMI 2.1 enabled TVs and feel the action all around you with responsive and blur-free picture quality. With 4K/120Hz you’ll achieve increased frame rate significantly benefiting high-performance 4K gaming. And, the dedicated BRAVIA Game Mode enables reduced input lag and optimized performance in every frame. Get the ultimate next-gen gaming experience with Sony BRAVIA XR TVs.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and action-packed movies just got a whole lot better. The Cognitive Processor XR™ with XR Motion Clarity™ cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear with no blur.
Bring back lost texture and detail, the intelligent way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XR™, XR 4K Upscaling accesses a vast amount of data, intelligently recreating lost textures and detail for a real-world picture. See the life-like features in people’s faces, identify every blade of grass, and marvel in the precise texture of buildings and scenery.
Sound and picture in perfect harmony
An audio experience that matches how we sense the world. Acoustic Multi-Audio™ includes two sound positioning tweeters on the sides of the TV, elevating the soundstage and enabling sound to follow the action for a truly immersive experience. Hear sound more clearly and accurately in whatever you're watching.