A90J 55" BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Introducing Sony’s best-ever OLED TV, with awe-inspiring contrast and our brightest-ever OLED picture. The BRAVIA XR™ A90J OLED TV, powered by the all-new Cognitive Processor XR™, features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out, the A90J brings a premium, minimalist-inspired design that fits even the most sophisticated of aesthetics.
Introducing the world’s first TVs with cognitive intelligence
Feel the beauty of the Sony BRAVIA XR™ A90J OLED’s display with incredible picture quality and ultimate brightness, powered by Sony's all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers intense contrast with pure blacks, high peak brightness, and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Billions of accurate colors and precise textures
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOS™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.
Feel immersive realism with our brightest-ever OLED picture
Drastically transform the look and feel of your favourite content with enhanced contrast and our brightest-ever OLED picture. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights – no more details overwhelmed by shadow or lost in blown-out highlights.
The entertainment you love. With help from Google
With Sony Google TV, see 700,000+ movies and TV episodes all in one place. Google TV brings your favourite content from across your apps and subscriptions and organizes them just for you. Searching is as easy as asking Google. Just say “Hey Google, find action movies” or “show me sci-fi adventure TV shows” to search across your favourite apps.
Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™
With BRAVIA CORE™, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.
Intelligent motion processing for fast-moving, blur-free scene
Watching sports and action-packed movies just got a whole lot better. The Cognitive Processor XR™ with XR Motion Clarity™ cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear with no blur.
Bring back lost texture and detail, the intelligent way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XR™, XR 4K Upscaling accesses a vast amount of data, intelligently recreating lost textures and detail for a real-world picture. See the life-like features in people’s faces, identify every blade of grass, and marvel in the precise texture of buildings and scenery.
Turn anything you watch into a truly immersive sound experience
With Acoustic Surface Audio+, the screen is the speaker. This advanced screen-speaker technology microscopically vibrates the TV panel to produce sound from the entire screen which creates acoustics that are perfectly in sync with the picture. With sound and picture in perfect harmony, you'll hear more realistic sound and exceptionally clear dialog. Built-in subwoofers provide powerful bass for immersive cinematic sound.