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RX10 III with F2.4-4 large-aperture 24-600mm zoom lens

$1,799.99
UGC DSCRX10M3/B
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24–600 mm F2.4–4 large-aperture optical zoom lens
The first 25x optical zoom lens in a RX series camera features 24–600mm extra-wide-angle to ultra-telephoto zoom range in a bright F2.4–4 lens; Super-ED glass ED glass and aspherical lens elements to maintain excellent image resolution contrast and quality; and nine-blade aperture unit for outstanding depiction of bokeh background.

Exmor RS® approx. 20.1 effective mega pixels stacked CMOS image sensor
A large 1.0-type Exmor RS® CMOS image sensor with approx. 20.1 effective megapixels achieves more captivating results thanks to a stacked architecture that expands and speeds up signal processing back illumination technology to increase light collection efficiency and reduce noise in shots taken at up to ISO 12800 and attached DRAM chip for faster large-volume output that in-camera 4K super slow motion recording requires.

4K movie recording
4K movies can be recorded with full pixel readout and no pixel binning for the ultimate image resolution with less moiré and jaggies. A high-speed front-end LSI that supports image processing greatly reduces rolling shutter (diagonal skewing) distortion that is commonly seen in video footage of fast-moving subjects.

Fast Intelligent AF in just 0.09 s
Along with great zoom coverage up to 600 mm the RX10 III features 0.09 s high-speed AF. By assessing the subject even before the shutter button is pressed halfway the system's subject detection algorithm accurately predicts the proper point of focus upon which the camera focuses as soon as the button is pressed.

Super slow motion up to ultra telephoto
It's easy to create super slow motion movies. Turn the mode dial to HFR (High Frame Rate) mode. Choose among 960/1000fps 480/500fps and 240/250fps (NTSC/PAL frames-per-second rates for shooting exceptionally clear smooth close-up action at up to 40x the ordinary frame rate for movies according to the speed at which the subject moves. In Quality Priority mode image quality approaches Full HD quality at 240/250fps and HD quality at 480/500fps.

Continuous shooting at up to approx. 14fps without blackout
High-speed readout of the image sensor's approx. 20.1 effective megapixels of imaging data makes continuous shooting at a rate of up to about 14fps possible with reduced blackout. This makes it easier to shoot great moments and expressions at their height nearly instantaneously. High-precision automatic autofocus tracking is operational even during continuous shooting at up to 5fps.

Optical SteadyShot™
Optical image stabilization technology developed exclusively by Sony is especially valuable for handheld still and movie shooting especially in low light or at the ultra-telephoto end of the zoom range up to 600 mm . This system is equivalent to a 4.5-stop-faster shutter speed and prevents camera blur to ensure smooth stable framing and shooting. (Captions in the image- left: SteadyShot OFF right: SteadyShot ON)

Anti-Distortion shutter for fast and silent shooting
The rolling shutter phenomenon distorts images of fast moving subjects. The RX10 III can suppress it when shooting at up to a shutter speed of 1/32000 s. Ensuring that you can capture sharp undistorted images of sports such as tennis. Plus its electronic shutter can operate silently allowing you to shoot concerts wildlife and other subjects without disturbing the environment. (Captions in the image—left: conventional rolling shutter right: RX10 III)

BIONZ X™ image processing engine
To faithfully reproduce and fine-tune detail and texture this image processor works with the lens and Exmor RS® stacked-type image sensor to handle approx. 20.1 effective megapixels of data with great speed and precision. Diffraction reduction to maintain image clarity even at smaller aperture settings and area-specific noise reduction according to image area characteristics also help to maintain high image quality.

XGA OLED Tru-Finder™
With high magnification (0.70x) contrast and resolution this electronic viewfinder displays great depth. The equivalent of approx. 2.35 million dots on display reproduce rich tones and colours even in dark areas for realistic images that match the high quality of the final recording. ZEISS® T* Coating significantly reduces surface reflection from the sun and other light sources.

Versatile user-friendly reliable operation
Lens manual rings for focus zoom and aperture provide comfortable adaptable control especially as you look through the viewfinder. Multi Interface (MI) Shoe makes it easy to connect flash units microphones and other accessories. Dust- and moisture-resistant sealant and construction of operating parts allow the camera to withstand rugged conditions.

Zoom Assist
When you lose track of a moving subject while framing (which often occurs in ultra-telephoto shooting) press and hold down the C (custom) button to which Zoom Assist is assigned to trigger Zoom Assist function's automatic zoom-out. Find and frame up the subject again then release the button and the camera automatically zooms back in to the original focal length so you can resume shooting the subject. (Captions in the image — left: find and re-frame subject right: successfully re-framed)

S-Gamut/S-Log2
Gain flexibility to make more expressive movies in post-production. S-Log2 gamma curves feature wide dynamic range (up to 1300%) to reduce whiteout and blackout in the colour grading process.